The Matrix!: Founder of ReviewPro at IE Business School

Entrepreneur Session 9

RJ Friedlander

A class with Enrique Dans and RJ Frielander at Managing Tech For Startups...

The session with RJ Friedlander was a very interesting experience and he offered us a great insight to ReviewPro. However, most information were confidential so I am limited with what I can share but the key concept was about opinions on the net...

Opinions matter!

Consumers are no longer convinced by fancy TV advertising or full page promotions in glossy magazines. They look for transparency and for real reviews. They ask friends and peers for advice and recommendations. They search the net and are influenced by what others have said about the product or the service they are looking for. They search for the truth!

Is this good or bad for your business? Well, this would depend on what actually is truth about your business. It is therfore very important to know what perception your consumers have of your brand and how they are experiencing your services.

I personaly believe that the transparency is great for businesses. It allows them to get closer to their customers and actually learn from their experience and improve accordigly.

This however requires the business to constantly being updated with what is being said about its brand and take the necessary measures when need to. It sounds more complicated than it should be. There are different tools that could be used.

Beside tools such as google alart within the google analytics tools, there are actually tools specified for different industires.

RJ Friedlander offers the solution for the hotel industry;

The first step is to know...