Facebook beats google

The power of social networking sites should not be underestimated as the trend clearly illustrates the popularity of social networking is not on decline. It is only a beginning of a revolutionary change in the way people socialize, communicate and make decisions. 
 According to Hitwise, (a web analytics firm) in the UK, social networks receives more hits than google.

"during May 2010, social networks accounted for 11.88% of UK Internet visits and search engines accounted for 11.33%, representing the first ever month that social networks have been more popular than search engines in the UK.

Should google be worried? They claim that this is of no concern to them. Google also admits that more time is being spent on social networks, but claims that their interest is quite the opposite. They want people to search on google and find what they are looking for in as little time as possible.

While this might have some logic in it, I am not convinced. How would advertisers react knowing that their add may not have a chance of even being seen... and what if people could actually start searching on facebook? Now that would be an interesting shift!